---
title: Today tab (DSP)
description: The Today tab displays real-time trends and hourly run rates for quick performance monitoring.
---

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# Today tab (DSP)

## The Today tab displays real-time trends and hourly run rates for quick performance monitoring.

### Content

- [Overview](https://help.gamoshi.com/knowledge/today-tab-2#overview)
- [Hourly run rate](https://help.gamoshi.com/knowledge/today-tab-2#Hourly_run_rate)
- [Performance comparison](https://help.gamoshi.com/knowledge/today-tab-2#performance_comparison)
- [Top performers](https://help.gamoshi.com/knowledge/today-tab-2#top_performers)
- [Important notes](https://help.gamoshi.com/knowledge/today-tab-2#important_notes)

---

### Overview

The Today tab displays real-time trends and hourly run rates for quick performance monitoring. Compare your current day performance against yesterday and the same weekday from the previous week.

---

### Hourly Run Rate

View real-time average hourly rates for:

- **Gross Spend:** Total spend including all fees and markups (spend + tech fee)
- **Spend:** Net amount spent on traffic

Values are **calculated averages** over your selected date range.

---

### Performance Comparison

#### Current Totals (Left Side)

Real-time totals for today's performance, updated continuously:

- Impressions, Video Impressions, Bids
- Gross Spend, Spend

#### Comparison Graph (Right Side)

**Three-way comparison** showing hourly trends:

- **Today:** Current day progress (updated till last hour)
- **Yesterday:** Same period
- **Last Week:** Same weekday, same period

**How to Use:**

- Select metric from dropdown (default: Gross Spend)
- View aggregated sums at the top of the graph for quick comparison
- Analyze hourly patterns and trends

---

### Top Performers

#### Hourly Spend Rate - Top Advertisers

Real-time average hourly spend for your **top 10 advertisers** based on the selected date range.

#### Available Metrics

**Impressions** | **Video Impressions** | **Bids** | **Gross Spend** | **Spend**

---

### **Important Notes:**

- All times in the  **UTC timezone**
- Statistics are **estimations only** - use detailed analytics for final reporting.
- Data updated in real-time (totals) and till the last hour (graphs)

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    - [Audience](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#audience)
    - [Targeting](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#targeting)
- [Programmatic Exchange Enterprise How To](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-how-to?hsLang=en)
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- [Programmatic Exchange Pro Account](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#main-content)

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    - [Business partners](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#business-partners)
    - [Advertisers](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#advertisers)
    - [Inventory](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#inventory)
    - [How To (Pro account)](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#how-to-pro-account)
- [DSP account](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#main-content)

    - [Analytics](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#analytics)
    - [Users](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#users)
    - [Business Partners](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#business-partners)
    - [Advertisers](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#advertisers)
    - [Inventory](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#inventory)
    - [Audience](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#audience)
    - [Targeting](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#targeting)
    - [DSP How to](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#dsp-how-to)

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