---
title: Targeting (Lists) parameters
description: In this section, you can view all available List Types that can be associated in your account.
---

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# Targeting (Lists) parameters

## In this section, you can view all available List Types that can be associated in your account.

### Content

- [Overview](https://help.gamoshi.com/knowledge/targeting-lists-parameters#targeting-lists-overview)
- [List types for Inventory](https://help.gamoshi.com/knowledge/targeting-lists-parameters#Lists-Inventory-list-types)
- [List types for Advertiser/Campaign/Creative](https://help.gamoshi.com/knowledge/targeting-lists-parameters#Lists-adv-camp-creative-listTypes)
- [List types for Business partners](https://help.gamoshi.com/knowledge/targeting-lists-parameters#Lists-Business-list-types)

---

 

### Overview

Users can apply lists to the following entity types:

- **Business Partners**
- **Advertisers**
- **Inventories**
- **Campaigns**
- **Creatives**

Use these lists to define which entities are permitted (Allow List) or restricted (Block List) in your campaigns and overall ad strategy.

---

### Supported List types for Inventory

 

| **List types** | **Validation** | **Example** |
| --- | --- | --- |
| Advertiser Domain | Domain name only (without www/http….) | advertiser1.com |
| Advertiser Bundle | String | com.yourbundle.app1 |
| App Bundle | String | com.yourdomain.appname com.easybrain.sudoku |
| App id | String | 896c4965d63b |
| Cities | String | Los Angeles |
| Countries | String | US |
| Creative id | String | 70a3hhy6 |
| Device id | ^\[0-9A-F\]{8}-\[0-9A-F\]{4}-4\[0-9A-F\]{3}-\[89AB\]\[0-9A-F\]{3}-\[0-9A-F\]{12}$ | ABCDEFAA-2554-4255-A255-ABCDEFAA2554 |
| Domain | Domain name only (of publisher’s site) | rock.music.com |
| Top-level domain | The top-level domain (the last part of the domain without a prefix) of the publisher site. | music.com |
| IP | IPV4, IPV6 | 117.189.56.194 60af:e0df:c35d:b330:52eb:91b6:4c62:cb8e |
| Publisher id | String | 8CUIG2452 pub-1995032544933848 |
| Advertiser Partner | String | AdvertiserA |
| Advertiser Business Partner | String | ADVBusinessB |
| Zip Codes | String | 10001 |
| DMA Codes | String | 501 803 |

---

 

### Supported List types for Advertiser / Campaign / Creative

 

| **List types** | **Validation** | **Example** |
| --- | --- | --- |
| App Bundle | String | com.yourdomain.appname |
| App id | String | 896c4965d63b |
| Cities | Pre set lists | New York |
| Countries | String | US |
| Deals | String | deal\_12345 jfhgd84537 |
| Device id | ^\[0-9A-F\]{8}-\[0-9A-F\]{4}-4\[0-9A-F\]{3}-\[89AB\]\[0-9A-F\]{3}-\[0-9A-F\]{12}$ | ABCDEFAA-2554-4255-A255-ABCDEFAA2554 |
| Top**-**level domain | The top-level domain (the last part of the domain without a prefix) of the publisher site. | music.com |
| Domain | Domain name only (of publisher’s site) | rock.music.com |
| IP | IPV4, IPV6 | 117.189.56.194 60af:e0df:c35d:b330:52eb:91b6:4c62:cb8e |
| Publisher ID | String | 8CUIG2452 pub-1995032544933848 |
| Inventory | String | InventoryA |
| Inventory business partner | String | InvenBusinessA |
| Zip Codes | String | 10001 |
| DMA Codes | String | 501 803 |

---

 

### Supported List types for Business partner

 

| **List Types** | **Validation** | **Example** |
| --- | --- | --- |
| Inventory | String | INV1 |
| Advertiser | String | ADV1 |
| Inventory Business Partner | String | InvBus1 |
| Advertiser Business Partner | String | AdvBus1 |

 

 

 

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