---
title: Lists Associations
description: Users can associate lists in allow/block mode to entities in their account to Advertisers, Inventory &amp; Business partners, down to a single Campaign or Creative.
---

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# Lists Associations

## Users can associate lists in allow/block mode to entities in their account to Advertisers, Inventory & Business partners, down to a single Campaign or Creative.

### Content

- [Overview](https://help.gamoshi.com/knowledge/lists-associations#overview)
- [Creating an association](https://help.gamoshi.com/knowledge/lists-associations#creating_an_association)
- [Managing associations](https://help.gamoshi.com/knowledge/lists-associations#managing)
- [Key points](https://help.gamoshi.com/knowledge/lists-associations#key_points)

---

### Overview

Lists can be associated with multiple entities (advertisers, inventory, campaigns, creatives, business partners) to control targeting. A list must contain at least one data record before it can be associated.

---

### Creating an Association

#### From Targeting Module:

1. Go to **Targeting Module** → **Associations** tab
2. Click **'+'** icon in top-right corner
3. Select **List Type** first (enables other fields)
4. Choose **Entity Type** (only relevant entities shown based on list type)
5. Select specific entities to associate
6. Choose **Mode:** Allowlist (include) or Blocklist (exclude)
7. Click **Apply**

#### Alternative Methods:

**From Lists Tab:**

- Use the **'Associate a List'** row action on any list

**From Entity Forms:**

- **Business Partners:** Use 'Lists' row action
- **Advertisers/Inventory/Campaign:** Use 'Lists' tab in create/edit form
- **Creatives:** Use the Creatives tab in the Advertiser form

---

### Managing Associations

#### Pausing an Association

**Effect:** Temporarily removes list restrictions without deleting the association

- **Allowlist:** Temporarily removes included values
- **Blocklist:** Temporarily removes excluded values
- Can be reactivated anytime

#### Removing an Association

**Effect:** Permanently removes list restrictions from associated entities

- The list itself and its data records remain intact
- Only the targeting restrictions are lifted

#### Supported List Types by Entity

| **List Type** | **Advertiser** | **Inventory** | **Campaign/Creative** | **Business Partner** |
| --- | --- | --- | --- | --- |
| Advertiser Domain |  | ✅ |  |  |
| App Bundle | ✅ | ✅ | ✅ |  |
| App ID | ✅ | ✅ | ✅ |  |
| Cities | ✅ | ✅ | ✅ |  |
| Creative ID |  | ✅ |  |  |
| Countries | ✅ | ✅ | ✅ |  |
| Demand Partner |  | ✅ |  | ✅ |
| Demand Business Partner |  | ✅ |  | ✅ |
| Device ID | ✅ | ✅ | ✅ |  |
| DMA Codes | ✅ | ✅ | ✅ |  |
| Domain | ✅ | ✅ | ✅ |  |
| IP | ✅ | ✅ | ✅ |  |
| Publisher ID | ✅ | ✅ | ✅ |  |
| Region | ✅ | ✅ | ✅ |  |
| Supply Partner | ✅ |  |  | ✅ |
| Supply Business Partner | ✅ |  |  | ✅ |
| Top-Level Domain | ✅ | ✅ | ✅ |  |
| Zip Codes | ✅ | ✅ | ✅ |  |

---

### **Key Points:**

- Lists can have multiple associations across different entities
- Changes to list data affect all associated entities
- Pausing preserves associations for easy reactivation
- Removing associations doesn't delete the list itself

 

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