---
title: Inventory Module - General Description
description: The Inventory module is for creating and managing Inventories (sellers).
---

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3. [Inventory](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#inventory)

# Inventory Module - General Description

## The Inventory module is for creating and managing Inventories (sellers).

### Content

- [Overview](https://help.gamoshi.com/knowledge/inventory-module-general-description#overview)
- [Supported integration types](https://help.gamoshi.com/knowledge/inventory-module-general-description#supported_integration_types)
- [Creating a new inventory](https://help.gamoshi.com/knowledge/inventory-module-general-description#New_inventory)
- [Audience groups management](https://help.gamoshi.com/knowledge/inventory-module-general-description#audience_groups)
- [Inventory types and use cases](https://help.gamoshi.com/knowledge/inventory-module-general-description#Inventory_types_use_cases)
- [Best practices](https://help.gamoshi.com/knowledge/inventory-module-general-description#best_practice)
- [Integration with other modules](https://help.gamoshi.com/knowledge/inventory-module-general-description#integration_with_modules)
- [Quick reference](https://help.gamoshi.com/knowledge/inventory-module-general-description#quick_reference)

 

### Overview

The Inventory Module is where you create and manage inventory sources (sellers) in your  account. Inventory sources are the supply-side partners who provide ad placement opportunities - including publisher networks, direct publishers, SSPs, and other traffic sources.

**Key Functions:**

- Create and configure inventory sources
- Set up different integration types and pricing models
- Manage targeting lists and integration settings
- Monitor inventory performance and availability

---

 

### Supported Integration Types

The platform supports multiple ways to connect with inventory sources:

#### 1. RTB Integration

Real-Time Bidding integrations with supply-side platforms and ad exchanges.

#### 2. Custom Integrations

Proprietary or specialized connections tailored for specific inventory partners.

#### 3. Header Bidding (Prebid.org)

- **Server-side:** Header bidding managed on the server
- **Client-side:** Browser-based header bidding implementation
- **Mobile:** Mobile app header bidding integration

#### 4. VAST Integration

Video Ad Serving Template integration using VAST tags for video inventory.

#### 5. Script Integration

JavaScript-based integration for inventory sources that use script implementations.

---

 

### Creating a New Inventory Source

#### Step 1: Access Inventory Creation

1. Go to **Inventory Module** → **Inventory List** tab
2. Click the **'+'** icon in the top-right corner of the table grid
3. "New Inventory" form will open

#### Step 2: Complete the General Tab (Required First)

**Important:** The General tab must be completed and saved before other configuration options become available.

**Required Fields:**

- Fill in all mandatory fields (marked with a red line on the left side)
- **Note:** Required fields vary depending on the integration type you select
- Complete basic inventory information and integration type selection

**Save to Continue:** Click **'Save'** after completing the General tab. Additional configuration tabs will now become available.

#### Step 3: Configure Additional Settings

After saving the General tab, you can set up these additional features:

**Pricing** ([See detailed guide →](https://support.gamoshi.com/knowledge/campaign-pricing))

- Set up revenue-sharing models and pricing structures
- Configure payment terms and fee arrangements
- Establish minimum bid requirements and pricing floors

**Lists** ([See detailed guide →](https://support.gamoshi.com/knowledge/lists-tab))

- Associate targeting lists for inventory-specific controls
- Set up allowlists and blocklists for this inventory source
- Configure domain and content filtering rules

**Integration** ([See detailed guide →](https://support.gamoshi.com/knowledge/integration-tab))

- Complete technical integration setup
- Configure connection parameters and authentication
- Set up monitoring and reporting specifications

**Mapping Rules** ([See detailed guide](https://support.gamoshi.com/knowledge/mapping-rules-tab) →)

Purpose: Control how data fields are aligned between your platform and external partner systems. What you can configure:

- Map incoming partner fields to the correct internal fields
- Adjust field values to meet platform requirements
- Apply default values when partner data is missing

How it works: Mapping rules ensure that advertiser and campaign data flows smoothly between systems, avoiding mismatches and delivery errors.

---

 

### Audience Groups Management

**Important:** Audience groups are managed separately in the **Audience** section of the platform, not within the Inventory Module.

**How Audiences Relate to Inventory:**

- Inventory sources can be associated with an audience group for targeting
- Inventory-specific audiences help refine traffic targeting
- Use the Audience section to create and manage audience definitions

*For detailed audience management, see our [Audience Management Guide →](https://support.gamoshi.com/knowledge/inventory-groups-general-description)*

---

 

### Inventory Types and Use Cases

#### Publisher Networks

- **What:** Large networks aggregating multiple publishers.
- **Integration:** Usually RTB or Custom Integration.
- **Use Case:** Access to diverse, high-volume traffic sources

#### Direct Publishers

- **What:** Individual websites or apps you work with directly
- **Integration:** Often Header Bidding or Script-based
- **Use Case:** Premium inventory with direct relationships

#### Supply-Side Platforms (SSPs)

- **What:** Technology platforms that manage publisher inventory
- **Integration:** RTB Integration is the most common
- **Use Case:** Programmatic access to curated inventory

#### Video Inventory Sources

- **What:** Publishers specializing in video ad placements
- **Integration:** VAST Integration for video-specific serving
- **Use Case:** Video campaign traffic and specialized video formats

---

 

### Best Practices

#### Planning Your Inventory Setup

**Before Creating Inventory:**

- Understand the integration type required by your partner
- Gather all necessary technical specifications and credentials
- Plan pricing models and revenue sharing arrangements
- Identify targeting requirements and list needs

#### Integration Type Selection

**Choose Based On:**

- **Technical capabilities** of the inventory partner
- **Volume and scale** requirements
- **Targeting precision** needs
- **Revenue optimization** priorities

#### Ongoing Management

**Regular Monitoring:**

- Review inventory performance and fill rates
- Monitor pricing effectiveness and revenue optimization
- Update targeting lists based on performance data
- Maintain current integration specifications and credentials

---

 

### Integration with Other Modules

#### Business Partners Module

- Associate inventory with relevant business partners
- Manage ads.txt and sellers.json requirements
- Control analytics access for inventory partners

#### Campaigns Module

- Select inventory sources when creating campaigns
- Associate campaigns with specific inventory for targeted buying
- Monitor campaign performance across different inventory sources

#### Analytics Module

- Track inventory performance and fill rates
- Analyze revenue and profit by inventory source
- Monitor targeting effectiveness and optimization opportunities

---

 

### Quick Reference

#### Inventory Creation Requirements:

- ✅ General tab completion and save (required first)
- ✅ Integration type selection
- ✅ Mandatory fields completion (varies by integration type)
- ✅ Additional tab configuration (pricing, lists, integration)

#### Available Integration Types:

- ✅ RTB Integration
- ✅ Custom Integrations
- ✅ Header Bidding (Server/Client/Mobile)
- ✅ VAST Integration
- ✅ Script Integration

### Management Capabilities:

- ✅ Pricing model configuration
- ✅ Targeting list association
- ✅ Technical integration setup
- ✅ Performance monitoring and optimization

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