--- title: How to create and use campaign labels (DSP) description: How to categorize campaigns using flexible, multi-selectable labels at both the creation and management levels. --- [Skip to content](https://help.gamoshi.com/knowledge/how-to-create-and-use-campaign-labels-dsp#main-content) English Show submenu for translations [More support](https://help.gamoshi.com/knowledge/kb-tickets/new?hsLang=en) [![gamoshi logo din-4](https://help.gamoshi.com/hs-fs/hubfs/gamoshi%20logo%20din-4.png?width=300&height=53&name=gamoshi%20logo%20din-4.png)](https://gamoshi.com) - [Tickets](https://support.gamoshi.com/tickets-view) - [Sign out](https://support.gamoshi.com/_hcms/mem/logout) Open main navigation Close main navigation - [Tickets](https://support.gamoshi.com/tickets-view) - [Sign out](https://support.gamoshi.com/_hcms/mem/logout) - English Show submenu for translations - [More support](https://help.gamoshi.com/knowledge/kb-tickets/new) - [Gamoshi.com](https://www.gamoshi.com/) [Gamoshi.com](https://www.gamoshi.com/) Hello. 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[DSP How to](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#dsp-how-to) # How to create and use campaign labels (DSP) ## How to categorize campaigns using flexible, multi-selectable labels at both the creation and management levels. ### Content - [Campaign Labeling System](https://help.gamoshi.com/knowledge/how-to-create-and-use-campaign-labels-dsp#campaign_labeling) - [Core Objectives](https://help.gamoshi.com/knowledge/how-to-create-and-use-campaign-labels-dsp#core_onjectives) - [Key fetautures](https://help.gamoshi.com/knowledge/how-to-create-and-use-campaign-labels-dsp#key_features) - [Campaign level integration](https://help.gamoshi.com/knowledge/how-to-create-and-use-campaign-labels-dsp#campaign_level_int) - [Centralized Label Management](https://help.gamoshi.com/knowledge/how-to-create-and-use-campaign-labels-dsp#centralized) - [Analytics & Reporting](https://help.gamoshi.com/knowledge/how-to-create-and-use-campaign-labels-dsp#analytics) ---   ### Campaign Labeling System The **Campaign Labeling System** is designed to enhance campaign organization, navigability, and reporting within the Gamoshi DSP platform. It allows users to group campaigns across various strategies, verticals, or seasonal events using a flexible tagging system rather than relying solely on campaign naming conventions. --- ### 1. Core Objectives - **Organization**: Tag campaigns with multiple attributes for improved categorization. - **Navigability**: Facilitate rapid campaign filtering through custom labels. - **Analysis**: Enable granular reporting by utilizing Labels as dimensions and filters in BI tools. - **Management**: Centralize the control of labels to maintain a clean taxonomy. --- ### 2. Key Features #### 2.1 Campaign Level Integration Users can manage labels directly within the **Campaign creation and edit flow** (General Tab): The labels bar appears just below the campaign name. Press the 'Manage Labels' icon in order to select or create labels.   **Selection**: Supports multi-selection; labels appear as removable "Capsules" (chips).   **Case Sensitivity**: Validation is case-insensitive (e.g., "Black Friday" and "black friday" are recognized as the same label).   #### 2.2 Centralized Label Management A dedicated management screen is located at **Advertiser Level \> Labels**. This hub allows Account Managers and Admins to:   - **Monitor Taxonomy**: View a table of all labels, including their unique IDs and the number of associated campaigns. - **Edit & Delete**: Rename labels (propagates to all campaigns) or delete them (removes associations without deleting the campaigns themselves). - **Bulk Association**: Use a "Link/Associate" modal to attach multiple campaigns to a specific label at once. - **Deep Linking**: Click the "Associated Campaigns" count to view the filtered list in the main Campaign Grid.   #### 2.3 Analytics & Reporting Labels are integrated into the **BI Analytics dashboard**: - **Filter**: Users can filter analytics data by 'Campaign Label'. - **Dimension**: 'Campaign Label' is available as a breakdown dimension, allowing performance comparisons across different strategy groups. - [FAQ](https://help.gamoshi.com/knowledge/faq?hsLang=en) - [General Information](https://help.gamoshi.com/knowledge/general-information?hsLang=en) - [Programmatic Exchange Enterprise Modules](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#main-content) - [Analytics](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#analytics) - [Users](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#users) - [Business partners](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#business-partners) - [Advertisers](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#advertisers) - [Inventory](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#inventory) - [Audience](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#audience) - [Targeting](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#targeting) - [Programmatic Exchange Enterprise How To](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-how-to?hsLang=en) - [General How To](https://help.gamoshi.com/knowledge/general-how-to?hsLang=en) - [Programmatic Exchange Pro Account](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#main-content) - [Analytics](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#analytics) - [Users](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#users) - [Business partners](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#business-partners) - [Advertisers](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#advertisers) - [Inventory](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#inventory) - [How To (Pro account)](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#how-to-pro-account) - [DSP account](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#main-content) - [Analytics](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#analytics) - [Users](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#users) - [Business Partners](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#business-partners) - [Advertisers](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#advertisers) - [Inventory](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#inventory) - [Audience](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#audience) - [Targeting](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#targeting) - [DSP How to](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#dsp-how-to) [![Chill listening crop-3](https://help.gamoshi.com/hs-fs/hubfs/gamoshi%20logo%20din-2.png?width=136&height=24&name=gamoshi%20logo%20din-2.png "Chill listening crop-3")](http://gamoshi.com) Gamoshi Help Center Copyright © 2026, Gamoshi LTD.