---
title: How to create a Creative (DSP)
description: This article will be a step-by-step guide on how to create a Creative.
---

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# How to create a Creative (DSP)

## This article will be a step-by-step guide on how to create a Creative.

### Content

- [Overview](https://help.gamoshi.com/knowledge/how-to-create-a-creative-1#overview)
- [How to access creative management](https://help.gamoshi.com/knowledge/how-to-create-a-creative-1#how_to_accsses)
- [Supported creative types](https://help.gamoshi.com/knowledge/how-to-create-a-creative-1#supported_creatives_types)
- [Creative fields](https://help.gamoshi.com/knowledge/how-to-create-a-creative-1#creative_fields)
- [Creative management features](https://help.gamoshi.com/knowledge/how-to-create-a-creative-1#creative_management)
- [How creatives work with campaigns](https://help.gamoshi.com/knowledge/how-to-create-a-creative-1#how_creative_work)
- [Associating creatives with campaigns](https://help.gamoshi.com/knowledge/how-to-create-a-creative-1#associating)

---

### Overview

Creatives are the actual ads (banners, videos, audio) that will be shown to users. They must be associated with active campaigns to serve traffic.

---

### How to Access Creative Management

#### For New Advertisers:

1. Complete and save the General tab first
2. Click on the **Creatives** tab
3. Create and manage creatives as described below

#### For Existing Advertisers:

1. Go to **Advertiser Module** \> **Advertisers List**
2. Click the **edit icon** in the Actions column for your advertiser
3. Navigate to the **Creatives** tab

**Alternative Access:**

- You can also manage all creatives across advertisers from the **Advertisers Module** \> **Creatives** for bulk actions and filtering.
- You can view and manage campaign-associated creatives from the **Campaign -\> Creatives tab**

---

### Supported Creative Types

We support three main media types with multiple format options:

#### Banner Creatives:

- **Image:** Standard image files (JPG, PNG, GIF)
- **HTML:** Custom HTML code for interactive banners

#### Video Creatives:

- **Video File:** Direct video file upload
- **VAST URL:** Link to external VAST tag
- **VAST Inline:** Embedded VAST XML code

#### Audio Creatives:

- **Audio File:** Direct audio file upload
- **VAST TAG:** External audio VAST tag
- **VAST Inline:** Embedded audio VAST XML code

#### Native Creatives

Detailed manual on [how to create a Native creative](https://help.gamoshi.com/knowledge/how-to-create-native-banner-creatives?hsLang=en) 

---

### Creative Fields

#### Required fields

- **Creative name**
- **Media type:** Banner, Video, or Audio (**cannot be changed after creation**)
- **Ad Size Filter** – this refers to the size of the creative.
  
  If the creative is a **dynamic HTML**, you can select the general size option called **“Universal Creative.”** This allows the creative to run across all sizes.
  
  Just make sure the **campaign’s Ad Size filter** is set correctly to include the sizes that are compatible with your dynamic creative.
- **Creative design specifications** (varies by media type)

#### Additional fields

- **Campaign association**  - A creative will not run until it’s associated with at least one campaign. You can link a creative to a campaign either from the creative details or the Actions column, or by adding it directly in the Campaign → Creatives tab.
- **Advertiser Domain** - recommended, is required by many publishers
- **Creative price -** 
  
  You can set a **CPM (price per 1,000 impressions)** at the **creative level**, but it’s **optional** and should only be used when your operations specifically require it.
  
  The **campaign-level price is mandatory**. If you set a price on the creative, it will **override** the campaign price for that specific creative.
  
  For better flexibility and management, it’s recommended to **handle pricing at the campaign level**, not the creative level. This allows you to use the **same creative across multiple campaigns** with different pricing structures.
- **Creative score -** 
  
  The **Creative Score** determines the priority of a creative during the auction.
  
    - **Range:** 0–10
    - **Default:** 5
    - **Higher score = higher priority**
  
  **Important:**  
  The **Advertiser Score** has a higher priority than the Creative Score. So if both exist, the advertiser-level score applies first.
  
  **How priority is decided in the auction:**
  
    1. **Different scores:** The creative with the **higher score** wins.
    2. **Same score:** The **price** determines priority.
- **Tracking and Conversions section -** 
    - **Conversions**  
      You can create conversions and goals at the advertiser level, then associate a specific conversion with a creative in the Tracking & Conversions section.
    - **Click URL**  
      You can either define a custom click URL for the creative or use the conversion’s click URL if one is already set.
    - **Impression Tracking URLs**  
      You can also add impression tracking URLs directly to the creative when needed.
- **Enrich RTB Response section -** 
  
  You can attach additional details to your ad so they’re included in the RTB response. These may include:
  
    - **IURI**
    - **App Bundle**
    - **Ad Category**
    - **Creative Type**
- **Filters section -** 
  
  You can also apply additional filters at the **creative level**, such as:
  
    - **Country**
    - **Category**
    - **Interstitial**
  
  These allow you to further control where and how the creative is delivered.
- **Frequency caps section -** define user frequency caps and granularity.

---

### Creative Management Features

#### What You Can Do in the Creatives Tab:

- **View all creatives** associated with this advertiser
- **Create new creatives** in any supported format
- **Activate/pause creatives** to control their availability
- **Archive creatives** that are no longer needed
- **Edit existing creatives** (except media type changes)
- **Duplicate creatives** for quick setup of similar ads

---

### How Creatives Work with Campaigns

#### Requirements for Creative to Serve Ads:

A creative will only show ads when ALL of these conditions are met:

1. **Creative Status:** Must be "Active"
2. **Creative State:** Must be "Running"
3. **Campaign Connection:** Must be associated with an active, running campaign

---

### **Associating Creatives with Campaigns**

You can associate creatives with campaigns in two main ways:

#### Option 1: Create the Creative *from within the Campaign*

1. Go to **Campaign → Creatives** tab
2. Click the **“+”** button and select **“New Creative”**
3. Fill out the form  
   The creative will be automatically linked to that campaign

#### Option 2: Create the Creative at the Advertiser Level and Then Assign It

**Step 1 – Create the Creative**

- Go to the advertiser’s **Creatives** tab
- Create a new creative with the desired media type

**Step 2 – Make sure the Campaign exists**

- Go to the advertiser’s **Campaigns** tab
- Create a new campaign or select an existing one

**Step 3 – Associate the Creative**

- Open the campaign details
- Go to the **Creatives** tab inside the campaign
- Add the creative to the campaign

         

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