---
title: How to create a Campaign (DSP)
description: This article is a step-by-step guide on how to create a campaign.
---

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3. [DSP How to](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#dsp-how-to)

# How to create a Campaign (DSP)

## This article is a step-by-step guide on how to create a campaign.

### Content

- [Overview](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#overview)
- [Getting Started](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#getting_started)  
    - [How to access campaign creation](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#how_to_acssess)
    - [Step 1 - Campaign's general tab](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#Step_1_general_tab)
    - [General tab - optional fields](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#optional_fields_general)
    - [General tab - day parting configuration](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#day_parting)
    - [General tab - deal and seat filtering](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#deal_and_seat)
    - [General tab - configure optimization model](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#optimization_model)
    - [Step 2 - configure additional settings](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#step_2_additonal)  
          - [Filtering and targeting tab](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#filtering_and_targeting)
          - [Capping tab](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#capping_tab)
          - [Lists tab](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#Lists_tab)
          - [Creatives tab](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#creatives_tab)
- [Campaigns' state and status](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#campaign_states)
- [Best Practices](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#best_practices)
- [Troubleshooting](https://help.gamoshi.com/knowledge/how-to-create-a-campaign-1#troubleshooting)

---

### Overview

This step-by-step guide walks you through creating a new advertising campaign in your DSP account. Campaigns connect your advertiser to traffic sources and define how your ads will be delivered and targeted.

---

### Getting Started

#### How to Access Campaign Creation:

**Option 1: From Campaigns Overview**

1. Go to **Advertisers Module** → **Campaigns** tab
2. Click the **'+'** button in the top-right corner of the grid

**Option 2: From Advertiser Details**

1. Go to **Advertisers Module** → **Advertisers List**
2. Open your advertiser's details form
3. Navigate to the **Campaigns** tab
4. Click the **'+'** button

#### Step 1: Complete the Campaign -\> General Tab

#### Required Fields (Must Complete All):

| **Field** | **Description** | **Notes** |
| --- | --- | --- |
| **Campaign Name** | Descriptive name for your campaign | Use clear, identifiable names |
| **Advertiser Partner** | Select the advertiser this campaign belongs to | Auto-filled if created from advertiser details |
| **Score** | By adjusting this field, you can boost or lower the priority of an entire campaign without changing your global advertiser settings. | Default = 5. Value ranging between 0 and 10. The Campaign Score is a numerical value that acts as a "bridge" between your overall brand standing (Advertiser level) and your specific ad assets (Creative level) |
| **Traffic Source** | Choose your traffic source (inventory/audience) | Select from available options in the dropdown. We recommend leaving 'All traffic' and managing targeting with filters and lists. |
| **Start Date** | When the campaign begins running | Defaults to today; can set future date |
| **End Date** | When the campaign stops running | **Required field if budget pacing fields (Daily budget/Hourly budget)  are not set**- must specify end date |
| **Spending Mode** | Define the spending mode of the campaign | **Regular (Default):** The budget is paced **evenly** across the campaign’s active hours to ensure a consistent presence. **Aggressive:** The system ignores pacing and attempts to spend the **entire budget as quickly as possible**, limited only by your targeting and QPS settings. |
| **Total Budget** | Maximum amount to spend over the campaign lifetime | **Required field** **if budget pacing fields (Daily budget/hourly budget) are  not set**- enter amount in $ |
| **ECPM $** | Price per 1,000 impressions | Applies to all creatives (can override at the creative level) |

**Important:** After filling the required fields, click **'Save'** to unlock additional configuration tabs.

#### General Tab - Optional Fields (Additional Controls):

| **Field** | **Description** | **Default Setting** |
| --- | --- | --- |
| **Daily Budget** | Maximum daily spending limit | **Required field if the Total budget and End date are not set, or the Hourly budget is not set.** Unlimited (optional additional control) |
| **Hourly Budget** | Maximum hourly spending limit | **Required field if the Total budget and End date are not set, or the Daily budget is not set.** Unlimited (optional additional control) |
| **Day Parting** | Schedule specific days/hours to run | Off (runs 24/7) |
| **Deal & Seat ID Filter** | Filter traffic by specific deal/seat IDs | Off (accepts all traffic) |

#### General tab - Day Parting Configuration

- **Off (Default):** Campaign runs continuously 24/7
- **On:** Select particular days and hours when the campaign should be active
- **Campaign State:** Shows as "Stopped" during non-selected times

#### General tab - Deal & Seat ID Filtering

- **Purpose:** Restrict campaign to specific traffic deals
- **Default Deal ID:** Your campaign ID in Gamoshi
- **Default Seat ID:** Your account ID in Gamoshi
- **Use Case:** When you have particular premium inventory agreements

#### General tab - Configure Optimization Model

**Purpose:** 

This setting determines the primary logic for serving your campaign. It dictates how the algorithm prioritizes impressions to meet your specific goals.

- **Reach (Default)** - Maximizes the unique volume of users. The system will spread impressions as widely as possible to ensure the highest audience coverage.
- **CTR Mode -** Prioritizes users and placements most likely to engage. The system aims to meet or exceed the Target CTR (Click-Through Rate) defined in your settings.

**Important Considerations for CTR Mode**

To ensure CTR optimization functions correctly, the following requirements must be met:

- **Target URLs:** All creatives associated with the campaign **must** have a valid Target URL. If any creative is missing a link, CTR optimization will not execute.
- **Data Threshold:** Optimization logic relies on statistical significance. For the algorithm to effectively learn and optimize, the campaign requires a "warm-up" period of at least **several thousand impressions.**
- **User Input:** When selecting CTR Mode, you must manually define your minimum threshold in the input field provided (Default 0.1%).

> **Pro Tip:** If your campaign is new, consider starting with **Reach** to gather baseline data before switching to **CTR Mode** once you've identified high-performing segments.

#### Step 2: Configure Additional Settings (Optional Tabs)

After saving the General tab, these additional configuration options become available:

#### **Filtering & Targeting Tab**

**Purpose:** Add campaign-specific targeting beyond advertiser-level settings

**How to use:**

- Click **'Add Rule'** to create new targeting filters
- Click **'Delete'** to remove existing filters
- View advertiser-level filters in the "Advertiser Filters" section (read-only)

**Necessary:** Advertiser filters always override campaign filters when conflicts occur.

*For detailed targeting options, see our [Filtering & Targeting Guide →](https://support.gamoshi.com/knowledge/advertisers-available-filters)*

#### **Capping Tab**

**Purpose:** Set campaign-specific spending and delivery limits

**Available caps:**

- **Daily limits:** Outgoing requests, budget, impressions, clicks
- **User capping:** How often the same user sees your ads
- **Device capping:** Limits per device

#### **Lists Tab**

**Purpose:** Apply allowlists or blocklists for refined targeting

**How to manage lists:**

1. Click **'+'** button in top-right corner
2. **Associate existing list:** Select from the dropdown
3. **Create new list:** Click the "Here" link to build a new list
4. New lists auto-associate with the current campaign

*For a detailed list management, see our [Lists Guide →](https://support.gamoshi.com/knowledge/targeting-lists-parameters)*

#### **Creatives Tab**

**Purpose:** Connect ad creatives to this campaign

**Managing creative associations:**

- **Add existing creatives:** Click **'+'** and select from the advertiser's creatives
- **Create new creative:** Click **'New Creative'** link for auto-association
- **Edit associations:** Use row actions to modify or remove creative connections
- **Remove associations:** Disconnect creatives without deleting them

**Requirement:** Campaign needs at least one active creative to serve ads.

*For creative creation details, see our [Creative Creation Guide →](https://support.gamoshi.com/knowledge/creatives-tab-1)*

---

### Campaign States and Status

#### Understanding Campaign States

- **Running:** Campaign is live and serving ads
- **Pending:** Future start date - campaign will start automatically
- **Stopped:** Day Parting is active, currently outside scheduled hours
- **Finished:** End date reached or total budget exhausted
- **Capped:** Daily/hourly budget limit reached (resumes next period)

#### For Campaign to Serve Ads

1. **Campaign Status:** Must be "Active"
2. **Campaign State:** Must be "Running"
3. **Associated Creatives:** At least one active creative connected
4. **Date Range:** Current date within start/end date range

---

### Best Practices

#### For New Users

1. Start with the required fields only
2. Use simple targeting initially
3. Set conservative budgets for testing
4. Add advanced features gradually

#### Budget Planning

- **Total Budget:** Should exceed your expected daily spend × campaign duration
- **Daily Budget:** Optional safety net for spending control
- **Hourly Budget:** Use for very tight budget control

#### Targeting Strategy

- Start broad at the advertiser level
- Use campaign-level targeting for specific refinements
- Test different targeting combinations across campaigns

#### Creative Management

- Associate multiple creative formats when possible
- Test different creative variations within the same campaign
- Monitor creative performance and pause underperformers

---

### Troubleshooting Common Issues

**Campaign not serving ads:**

- Check that all required fields are completed and saved
- Verify campaign status is "Active," and state is "Running"
- Ensure at least one active creative is associated
- Check if the current date is within the campaign date range

**Budget spending too quickly:**

- Add daily/hourly budget limits for better control
- Review targeting settings for efficiency
- Consider tighter frequency capping

**Limited traffic volume:**

- Review targeting settings for over-restriction
- Check advertiser-level filters aren't too narrow
- Verify ECPM pricing is competitive

- [FAQ](https://help.gamoshi.com/knowledge/faq?hsLang=en)
- [General Information](https://help.gamoshi.com/knowledge/general-information?hsLang=en)
- [Programmatic Exchange Enterprise Modules](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#main-content)

    - [Analytics](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#analytics)
    - [Users](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#users)
    - [Business partners](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#business-partners)
    - [Advertisers](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#advertisers)
    - [Inventory](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#inventory)
    - [Audience](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#audience)
    - [Targeting](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-modules?hsLang=en#targeting)
- [Programmatic Exchange Enterprise How To](https://help.gamoshi.com/knowledge/programmatic-exchange-enterprise-how-to?hsLang=en)
- [General How To](https://help.gamoshi.com/knowledge/general-how-to?hsLang=en)
- [Programmatic Exchange Pro Account](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#main-content)

    - [Analytics](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#analytics)
    - [Users](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#users)
    - [Business partners](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#business-partners)
    - [Advertisers](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#advertisers)
    - [Inventory](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#inventory)
    - [How To (Pro account)](https://help.gamoshi.com/knowledge/programmatic-exchange-pro-account?hsLang=en#how-to-pro-account)
- [DSP account](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#main-content)

    - [Analytics](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#analytics)
    - [Users](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#users)
    - [Business Partners](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#business-partners)
    - [Advertisers](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#advertisers)
    - [Inventory](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#inventory)
    - [Audience](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#audience)
    - [Targeting](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#targeting)
    - [DSP How to](https://help.gamoshi.com/knowledge/dsp-account?hsLang=en#dsp-how-to)

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