---
title: Cookie Syncing (Site)
description: As the Inventory side and Gamoshi sit between the end-user and the Buyer, user matching is important as it allows the Buyer to know the specific user.
---

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# Cookie Syncing (Site)

## As the Inventory side and Gamoshi sit between the end-user and the Buyer, user matching is important as it allows the Buyer to know the specific user.

### Content

1\. [Parameters](https://help.gamoshi.com/knowledge/cookie_syncing#cooki_sync_parameters)

2\. [Examples](https://help.gamoshi.com/knowledge/cookie_syncing#cookie_sync_examples)

---

### Parameters

The following parameters can be used:

1. ‘bidder’ = The bidder name
2. ‘gdpr’ = possible values → 0/1
3. ‘consent’ = a consent string
4. ‘us\_privacy’ = CCPA
5. ‘rurl’ = The redirect URL  
   The Gamoshi system will use this URL to redirect with the user-id.  
   If the URL will contain the **\[gusr\]** parameter: it will be replaced with Gamoshi's system user ID.

All parameter values should be escaped.

---

### Examples

#### Example template

Pressing the URL below will redirect you to the example.com site with your user ID on the inventory bidder.

```
https://my.exmaple.com/user_sync?bidder=generic&gdpr=0&consent=&us_privacy=&rurl=[the partner redirect URL with your uid macro]
```

#### Generic cookie sync

```
https://my.example.com/user_sync?bidder=generic&gdpr=0&consent=&rurl=https%3A%2F%2Fwww.example.com%3Fuid%3D[gusr]
```

 

The generic cookie sync will use Gamoshi’s bidder or the inventory bidder. For the full list of supported inventory bidders, please refer to your account manager.

---

#### Non-generic cookie sync

Here we use Google as an example:

```
https://my.example.com/user_sync?bidder=google&gdpr=0&consent=&rurl=https%3A%2F%2Fwww.example.com%3Fuid%3D[gusr]
```

 

 

 

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